Amazon Game Studios: why the giant is unable to enter the world of video games?

Amazon we all know it very well. The American company is a world leader in theE-commerce and also boasts several side projects that have found great success such as Amazon Prime Video, Amazon music, Twitch and much more. Jeff Bezos (the CEO and founder of Amazon) on the other hand, he has an empire that has made him one of the 5 richest men in the world. However, there is a sector that the company is unable to make its own, despite the large investments and the creation of a special division: that of Gaming. Amazon Game Studios, according to a report published on the pages of Bloomberg, he is struggling to create titles that can establish themselves in the videogame market.

One of the reasons, second several interviews to employees and former workers of Amazon's gaming division, it would be the poor experience of managers who are responsible for coordinating the project. According to the interviewees, another cause of this failure is the will on the part of Amazon to create multiplayer games famous along the lines of league of legends, Fortnite e Overwatch, but without any creative flair. In particular, Overwatch was taken as inspiration by Amazon Game Studios for the creation of the online shooter Crucible, a game that after only 5 months was abandoned due to lack of users.

If Amazon Game Studios fails to catch on due to problems related to internal strategies and the lack of experience of those who work there, Another service of the colossus is catching on, and is always dedicated to video games even if in a different way : Amazon Moon (here find out more about it), the streaming subscription service available for now only in America. Through important partnerships with various publishers, for example Ubisoft, Amazon aims to compete with Google Stadia in the still immature market for subscription services dedicated to gaming. We do not yet know if or when this service will also be launched in Europe and we hope to have new information in the coming months.