Despite what can be considered an excellent phase of promotion of the title, the sales of Marvel's Avengers were decidedly lower than expected and the game has not yet recovered the development and promotion costs, leading to an estimated loss of 7 billion yen (i.e., approximately $ 67 million) in the segment HD Games di Square Enix, during the last financial quarter. This was communicated by the president of the company Yosuke Matsude, which in the course of a recent briefing announced that the sales of Marvel's Avengers have been below expectations, to the point of failing to fully offset the development costs of the game.
As was previously anticipated by David Gibson, co-founder of Astris Advisory Japan KK, the title managed to sell only the 60% copies initially estimated but, answering an investor's question on the subject, Matsuda stated that it was not only this that caused the company what, to date, is a loss of $ 67 million. The other factor associated with the substantial development costs of the title would be that ofimportant advertising campaign that Square Enix has decided to create to compensate for the numerous delays in the development of the game, mainly caused by the use of the smart-working mode in the months preceding the official release of Marvel's Avengers.
At the same time, Matsuda does not lose optimism, stating that the company intends to still focus a lot on the future of the title and on the introduction of numerous additional content, in order to be able to stimulate sales again. Just last week, the developer Crystal Dynamics announced the release date of Kate bishop, the new playable hero that will be introduced within the new one DLC "Operation: Kate Bishop - Taking AIM", available starting next 8th December. The new expansion will also introduce a new and fearsome villain, the Super Adaptoid, which will challenge players with a combination of skills and weapons that mimic the attacks of the Avengers.
