Electronic Arts continues to expand its presence in the gaming industry. The developer got yet another acquisition, this time with the mobile developer Glu Mobile, with a deal worth over $ 2 billion. Founded in 2005, Glu Mobile Inc. specializes, as its name implies, in titles for mobile devices. The studio owns several successful franchises on American soil, including Diner Dash, Disney Sorcerer's Arena, WWE Universe and Kim Kardashian: Hollywood. Glu Mobile has found particularly notable success with Kim Kardashian: Hollywood, which has seen over 42 million downloads in two years since its release.
Data from the acquisition was released in an official press release, and the announcement of the $ 2,1 billion acquisition clearly demonstrates EA's interest in expanding its mobile business. Electronic Arts CEO, Andrew Wilson, states that "Mobile continues to grow as the largest mobile gaming platform in the world”And states that the addition of Glu's stock, skills and talents doubles the capabilities of Electronic Arts. The press release states that EA's decision for the new acquisition stems from its desire to expand its fleet of titles for mobile devices especially towards sports games, RPGs, casual and "midcore" titles. Glu Mobile, according to the press release, has earned over $ 1,32 billion in the past 12 months.
EA Mobile for its part in recent years has published titles such as The Simpsons Springfield, The Sims Mobile, Tetris and other successful apps capable of reaching over 430 million players and 100 million people in total every month. It is not the first time that Electronic Arts has bought a mobile publisher, it had already happened in 2011 with Chillingo and later with FireMint, Australian team responsible for the hit series Real Racing. Get ready to play tons of Electronic Arts mobile titles over the next few years.
