After the great success of Disney +, Mickey's house revealed that subscriber growth far exceeded the projections provided to investors last year. After assembling various brands of the likes of ESPN, ABC, Fox, Lucasfilm, Pixar, Marvel and, of course, Disney properties, the point of the new strategy is to figure out how best to distribute everything. The new CEO Bob Chapek regarding the evolution of the company stated the following:
Managing content creation separate from distribution will allow us to be more effective and agile in making the content consumers want most, delivered the way they prefer to consume it. Our creative teams will focus on what they do best - creating world-class, franchise-based content, while our newly centralized global distribution team will focus on distributing and monetizing that content in the most optimal way across all industries. platforms, including Disney +, Hulu, ESPN + and the upcoming Star international streaming service.
In addition to this Disney, via a published press release on their official website, communicated this:
A new facility will be designed to further accelerate the company's direct-to-consumer strategy in light of Disney + 'rapid success. The company's creative engines will focus on content production for DTC and Legacy Platforms, while the new centralized distribution group will oversee the commercialization and distribution of all content globally. Alan F. Horn and Alan Bergman, Peter Rice and James Pitaro will lead the company's three content creation groups.
For more information on this, we recommend that you take a look at the complete press release, which you can find through this link. Disney also set the Virtual Investor Day for the 10th December, and therefore by then we will have new insights into these changes.
