The characters of Genshin impact are at the heart of his gaming experience. New ones are released every month, and each of them possess unique abilities that can aid the player as they explore the open world of Teyvat or take on some of Genshin's toughest challenges. They are also very charming, well played, well characterized and generally have missions with special stories that dig into their background. Based on the market analysis of the Sensor Tower site, every time a new character is added to the game, players collectively shell out over $ 12 million in the first day just to try and get it.
Genshin Impact is a bit like i Pokémon, only instead of collecting cute creatures you're building a team of anime heroes. Genshin Impact's characters are also how the game makes staggering amounts of money. We write “try” because Genshin Impact is a gacha game that rewards new characters in what are basically limited time lootboxes. Each month there is a different wish banner that players can spend on Primogems hoping to get one of his new characters or an old one they lost. The odds are not in their favor - you only have a 0,6% chance of getting one of the very rare five-star characters (although there are some systems that guarantee you will get one after so many tries). Primogems are easy to earn just by playing, and lootboxes are cheap.
MyHoYo it has already made over a billion dollars in just six months, without even including revenues from its PC and console versions. This makes Genshin Impact the fastest growing game ever. For comparison, the mobile version of Fortnite took two years to reach the billion dollar mark. A truly exceptional record.
