Talking about a crisis when we deal with one of the most populous and played video games on the planet is always a topic to be taken with a grain of salt. It seems however, that since the beginning of this year, the players of Fortnite no longer buy as they once did.
We are obviously talking about in-game purchases, the famous ones microtransactions you hate them so much but they bring a lot, a lot of money into the pockets of the software houses. There is talk of numbers, however, high but not enough. In fact, if you combine all the consoles on which it is possible to play the title, also adding mobile devices, revenue did not exceed $ 100 million in September of this year:
“Despite generating $ 6,5 billion in PC revenue and $ 1,4 billion in console revenue in the third quarter of 2019, in-game spending fails to reach a sizable portion of the gaming market. Half of the players (51%) have not spent on additional game content in the last month, despite major game releases such as FIFA 20 and NBA 2K20 ”.
According to Superdata, microtransaction spending has now reached a saturation point:
“Between lootboxes, battle passes and single cosmetic purchases, there is no shortage of in-game monetization tactics. These strategies, however, aren't luring everyone to purchase additional content. Developers need to research and identify the best approach to getting players to spend. Understanding the status of additional content spend is critical for publishers looking to implement such models in their games. Innovation is necessary to relaunch the stagnant market ”.
